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Videos

Eat fresh, Latin America! (Spanish)

Subway, the world's biggest restaurant company by number of outlets, is an excellent example of a successful regional expansion of an American company into Latin America. With more than 4,400 restaurants in over 30 countries in the region, Subway...

Catalogue: Latin America 2016: Research Renovation
Authors: Gabriel Aleixo, Ingrid Rivera
June 15, 2016
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Citation

Aleixo and Rivera (2016a, June 15). Eat fresh, Latin America! (Spanish). ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/eat-fresh-latin-america-spanish-


Research papers

Leading leaders: The often forgotten power of qualitative research

Business management, strategy development and corporate leadership are rational decisions or behaviors. They aim at maximizing companies' revenues and profits and are based on numbers and quantified analyses. But are they really? Can they and should...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Author: Emmanuel Huet
November 18, 2015
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Citation

Huet, E. (2015a, November 18). Leading leaders: The often forgotten power of qualitative research. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/leading-leaders-the-often-forgotten-power-of-qualitative-research


Research papers

100 days in our energy

On April 16th 2012, almost 20 years after it was privatised, the government recovered YPF, the national fuel and hydrocarbon company. The change of hands had strong political, social and market impact, as well as within the company. The initial...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Andrés Krymer, Esteban Foulkes
June 15, 2015
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Citation

Krymer and Foulkes (2015a, June 15). 100 days in our energy. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/100-days-in-our-energy-


Research papers

Online anthropology

A new methodological approach- Online Anthropology- was applied to surface fresh understanding of customer behaviour in the cellular category. The approach revealed a key insight that enabled Sprint to turn a loss of 565,000 customers a quarter into...

Catalogue: Congress 2012: Accelerating Excellence
Author: Colin Utley
Company: MotiveQuest
September 13, 2012
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Citation

Utley, C. (2012a, September 13). Online anthropology. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/online-anthropology


Magazines

Research World (December 2009)

Consumers and their values have changed; the way in which brands need to interact with them has changed; and research has changed. Some of these changes were in the works prior to the recession, but what is clear is that the downturn provided a huge...

Catalogue: Research World 2009
Author: ESOMAR B.V.
December 1, 2009
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Citation

B.V., E. (2009a, December 01). Research World (December 2009). ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/research-world-december-2009-


Magazines

Revue Française du Marketing (Octobre 2009)

La revue des définitions du marketing stratégique et de la stratégie marketing témoigne de plusieurs visions différentes, qui engendrent une confusion grandissante tant parmi leschercheurs que parmi les praticiens du...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2009
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Citation

, A. (2009a, October 01). Revue Française du Marketing (Octobre 2009). ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-octobre-2009-


Research papers

Anticipating tomorrow's societal change today

We realize that after years of benefiting from emerging markets and cheap products through cheap foreign labor, most Western countries such as Germany, France, the United States and Great Britain are now facing the negative effects of globalization:...

Catalogue: Congress 2008: Frontiers
Authors: Christian Wenger, Kerstin Ullrich
September 26, 2008
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Citation

Wenger and Ullrich (2008a, September 26). Anticipating tomorrow's societal change today. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/anticipating-tomorrow-s-societal-change-today


Research papers

Virgin USA

Internationally, the Virgin brand is consistently one of the most respected names across the many sectors it operates in. Driving this performance is a business model that is truly unique and rests on the applicability of a brand to a wide range of...

Catalogue: Congress 2008: Frontiers
Authors: Julie Peters, Melanie Appleby, Sue LaRue
Company: Nunwood
September 26, 2008
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Citation

Peters, Appleby and LaRue (2008a, September 26). Virgin USA. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/virgin-usa


Magazines

Revue Française du Marketing (Juillet 2005)

Avec ce numéro, nous offrons à nos lecteurs plusieurs études et recherches de stratégies d'entreprises dans les canaux de distribution.Les contributions abordent des thèmes très variés et concernent les nombreusesoptions...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
July 1, 2005
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Citation

, A. (2005a, July 01). Revue Française du Marketing (Juillet 2005). ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-juillet-2005-